I BELIEVE GENEROSITY COMES FROM BEING THANKFUL FOR WHAT YOU HAVE.
THE MORE YOU RECOGNIZE HOW BLESSED YOU ARE, THE MORE YOU GIVE WITHOUT EXPECTING ANYTHING IN RETURN.
THESE ARE SOME OF THE SOCIAL PROJECTS I’VE BEEN INVOLVED WITH.
IF YOU’D LIKE ME TO HELP YOU WITH YOUR CAUSE, LET’S TALK.
PAY FORWARD
Elite Squad
WHAT DO YOU WANT TO BE WHEN YOU GROW UP?
World Vision works with families and children all over the world, who need help, financially and spiritually. And I believe that advertising can make a difference, just as much as donating money can. So I donate my time to their cause.
The first spot was aired on Cinemark Theaters all over Brazil when the movie “Tropa de Elite” (Elite Squad) was launched. We used one of the most famous quotes from the first movie “You will never be” to provoke a reaction in the audience and challenge them to get involved in making these kids’ dreams come true.
A shot of Espresso
SPONSORING A KID IS AS CHEAP AS A SHOT OF ESPRESSO A DAY.
This was another challenge from World Vision. The brief was to show how easy it is to help and sponsor kids through donations. So when they told me how much they ask, I quickly did the math and it was the same amount of money I used to spend on espressos every day.
Bakeries are part of Brazil’s culture. It’s like coffee shops in the US, and we all love to have at least one shot of espresso, what we call “cafezinho”, after lunch or on a break. So in this video, a well-known pastor talks about this matter in a very simple way, showing how easy it is to get involved. The results were above the expected.
Dolls.
OPEN YOUR EYES, YOUR HEART, AND YOUR HANDS.
World Vision challenged me to find a way to bring awareness to an issue they are fighting to change in Brazil; kids dying from poverty before they turn 5 years old. Instead of showing poor kids, and sad images that just make people turn the tv off, I suggested we should use dolls. The spot was aired nationwide on Globo tv channel.
