Buffalo Wild Wings decided to talk about their “limited time only menu”, which changes every quarter. So we created a concept with unlimited executions.

The campaign was launched online, on their website, and on youtube. Then we thought, why not create an experience that goes beyond digital? So we took the Kiss-Cam out of the stadium and brought it into Times Square in NYC, for a limited time too.

We found out people love wings, but boy, do they love to kiss.